đź‘‹ Meet the team
We’re now a part of Mindbody!
Check out the Mindbody team page here.
Our team of diverse backgrounds, perspectives and talents is truly what allows us to be great
of our senior leadership are women
of the team are working parents or legal guardians
of the team identifies as members of the LGBTQ+ community
of the team identifies as Black, Indigenous or a Person of color
Our leadership team
From building a world class company to taking class after work, meet the team championing ClassPass’ vision.
Fritz Lanman
President, ClassPass & Mindbody Marketplace
FritzĘĽs Favorite Class
🥊 Rumble Boxing, NYC & The Sweat Shop, Missoula
đź“ŤBased in Missoula, MT
Fritz Lanman is the current President of ClassPass & Mindbody Marketplace and has previously served as the ClassPass CEO and Executive Chairman. Before he led both the Seed and Series A financing ClassPass in 2013, Fritz worked in Product Management & Corporate Strategy at Microsoft, as well as founded Livestar, Verst and Doppler Labs. Fritz holds a degree from Yale University and in addition to his current role, he is an active angel investor who backed Square, Pinterest, Wish and several other successful companies.
Tom Aveston
CFO
TomĘĽs Favorite Class
đź‘ź Dash Core at Mile High Run Club, NYC
đź“ŤBased in San Francisco, CA
Tom Aveston is the CFO of Mindbody and ClassPass. Tom served as COO and CFO of ClassPass for five years, prior to ClassPass being acquired by Mindbody. Previously he spent six years living in Japan and Singapore establishing the Expedia business in Asia Pacific, where he ran the marketing and commercial teams. Prior to that, Tom spent several years at Microsoft in corporate strategy and business development. Tom began his career as a consultant for McKinsey & Company and holds a degree in Economics and History from the University of Oxford. Outside of work, he is a father to Cleo, and an avid catamaran sailor.
Shana Neiditch
SVP General Counsel
Shana’s Favorite Class
đź’¦ All Levels, SLT, NYC
đź“ŤBased in New York, NY
Shana Neiditch oversees ClassPass’s global legal team and all related matters. She has advised companies in the fitness, wellness and tech industries for over 15 years, and prior to joining ClassPass in 2015, was the Assistant General Counsel for WW (formerly Weight Watchers). Shana began her career as an associate at Simpson Thacher & Bartlett and holds a degree from NYU School of Law.
Zach Apter
SVP Consumer Revenue & Growth
ZachĘĽs Favorite Class
đź‘ź High 45 at Mile High Run Club, NYC
đź“ŤBased in Missoula, MT
As the Senior Vice President of Consumer Revenue & Growth, Zach Apter leads pricing and packaging, yield management, marketing and business development. Previously, Zach was the head of business and competitive strategy for Google’s self-driving car project and a member of Microsoft’s global Corporate Strategy team. He has a 15-year track record working in the consumer technology space, including search, communications services, digital media, marketplaces, operating systems, business productivity services & hardware. He holds a degree in Economics from Stanford University and is the author of multiple patents in the area of consumer online services.
Chloe Ross
VP International
Chloe’s Favorite Class
đź©° BarreSIGNATURE at Barrecore, London
đź“ŤBased in London, UK
Chloe Ross is responsible for ClassPass’s expansion & ongoing operations in 28 countries outside North America. She has nearly two decades of strategy and operating experience across the tech, policy and corporate sectors, including developing policy in the UK Prime Minister’s Strategy Unit and working on international strategy at Microsoft. Previously, Chloe was CEO for a SaaS eCommerce platform.
Dave Sweeney
SVP Product
Dave's Favorite Class
👟 Barry’s Bootcamp, San Diego
đź“ŤBased in San Diego, CA
Dave Sweeney joined the ClassPass team through Mindbody’s acquisition of ClassPass in October 2021 and currently leads the ClassPass & Marketplace product teams. He brings 18+ years of experience in e-Commerce, AI, international expansion, marketplaces, personalization, and business intelligence from his time at eBay, Apple and more. Dave first joined Mindbody as Senior Vice President of Marketplace in January 2019, and prior to that, spent time at eBay where he worked as Vice President of Product Management building next-gen shopping experiences and opening up new avenues of growth for the company. His spare time is filled with world travel, running, mountain biking, snowboarding and chasing around his two young kids.
Kristin Heintz
VP Finance
Kristin's Favorite Class
đź‘ź Dash Core at Mile High Run Club, NYC
đź“ŤBased in New York, NY
Kristin Heintz joined the ClassPass marketing team in 2014 and currently oversees financial planning & analysis, corporate development, business intelligence, analytics and our partner empowerment program. Kristin holds a degree in Political Science from Yale University, and prior to ClassPass, was a management consultant at Bain & Company.
Kinsey Livingston
VP Partnerships
Kinsey’s Favorite Class
🚴‍♀️ Sweat Cycle at The Sweat Shop, Missoula
đź“ŤBased in Missoula, MT
Kinsey Livingston oversees ClassPass sales, account management, corporate sales, sales operations and enablement teams. She also leads Women at ClassPass, where she organizes speakers, workshops & more to foster a positive community that aids in career development for women at ClassPass. Prior to ClassPass, Kinsey spent nearly a decade at Yelp leading, training and scaling large acquisition & upsell organizations. She holds a degree in Business Economics and Communications from University of California, Santa Barbara. After growing up in southern California, she is adapting to the ski slopes of Montana with her husband, twin toddlers and German Shepherd.
Jacob Meacham
VP Engineering
Jacob's Favorite Class
đź‘ź Gym Time at Fuel Fitness, Missoula
đź“ŤBased in Missoula, MT
Jacob Meacham is the Vice President of Engineering at ClassPass. Previously, he was the Vice President of Engineering for Doppler Labs, an audio hardware startup working in the augmented reality space. He has also led teams at Palantir where he helped build the first version of Palantir Foundry, a data tool that powers insights in every space, from drug discovery to disaster relief. In Silicon Valley fashion, he dropped out of college to begin his career as a video game engineer.
Jeff Bladt
VP Pricing and Inventory
Jeff's Favorite Class
đź‘ź Gym Time at Crunch Gym, NYC
đź“ŤBased in New York, NY
Jeff Bladt oversees machine learning and data products and leads our consumer pricing strategy. Previously, Jeff worked as the Chief Data Officer for DoSomething.org, and has over a decade of experience directing data science and research teams in the prosocial and tech sectors. He also served as an advisor on civic participation to the World Economic Forum, and contributed articles on data strategy to the Harvard Business Review. Jeff studied Economics and Public Policy at the College and the Harris School of Public Policy at the University of Chicago.
Ivy Wu
VP Consumer Growth
Ivy's Favorite Class
🥊 Rumble Boxing, New York
đź“ŤBased in New York, NY
Ivy Wu oversees global consumer growth at ClassPass and Mindbody. Previously, she built out the overall B2B marketing team at ZocDoc, and eventually managed both B2B and B2C lifecycle teams. She began her career in investment banking and asset management before moving to the startup world. Ivy holds an Economics degree from Harvard University and currently resides in New Jersey with her husband, two young boys and a rambunctious dog.